WE DELIVER REAL RESULTS
We are the ultimate destination for cutting-edge digital marketing solutions. Digital marketing is an umbrella term that sits at the very core of your company’s success. We specialize in crafting the perfect message to reach your target audience while establishing seamless and organic pathways for online discovery.
At Inverted Work, our comprehensive digital marketing approach goes beyond paid Google ad campaigns and social media engagement. We delve deep into understanding your customers’ motivations, ensuring we attract the right audience with genuine interest. We’re not just focused on generating fleeting curiosity clicks; we’re committed to cultivating quality leads that will drive substantial growth for your company.
Our team excels at developing next-level strategies that position your business for out-of-this-world expansion. Experience unparalleled growth potential with Inverted Work, your trusted marketing company in Malaysia, serving clients nationwide.
WHAT WE OFFER
Social Media Marketing
It’s all for the ‘gram! Instagram, Facebook, Twitter, and LinkedIn are powerful social media channels that offer a massive audience and disruptive influence opportunities. With nearly 80% of the population on at least one platform, social media marketing is about knowing your audience and crafting careful and expert strategies to target, engage, and convert them into customers. We can help you determine where to invest your time and resources, developing targeted messaging that keeps up with the latest trends while still effectively promoting your brand.
Search Engine Optimization (SEO)
We stay on top of Google’s ever-changing algorithms to keep your rankings moving in the right direction with the right marketing strategy. Did you know that Google’s algorithm evaluates over 200 factors when ranking websites? From site speed to word count and everything in between, we analyze what’s most important and what will work for your business, implementing a strategy to get you ranking and ensure you stay there. If you’ve never heard of SEO before, if you’ve been attempting a DIY marketing strategy, or if your previous company has left you tainted and skeptical — we’ll meet you wherever you are and provide the best SEO tips and tricks.
Email Marketing
Unlock the power of direct communication with your audience through targeted email campaigns. Email marketing remains one of the most effective ways to engage with your customers, with an average ROI of RM42 for every RM1 spent. From crafting personalized messages to designing eye-catching templates, we help you leverage the full potential of email marketing to nurture leads, drive conversions, and foster long-term relationships with your audience. Let us guide you through the intricacies of email marketing, ensuring your campaigns stand out in crowded inboxes and deliver measurable results.
SMS & WhatsApp Marketing
Tap into the world’s most popular messaging platform to connect with your audience on a personal level. With over 2 billion active users worldwide, WhatsApp offers unparalleled reach and engagement opportunities for businesses. Our WhatsApp marketing strategies are designed to leverage the platform’s features effectively, from broadcast messages to targeted campaigns and customer support automation. Whether you’re looking to enhance customer engagement, drive sales, or provide real-time support, we tailor our WhatsApp marketing solutions to align with your business objectives and deliver impactful results. Experience the power of WhatsApp marketing with our expert guidance and innovative strategies.
How We Measure Success
KEYWORD
RANKING
WEBSITE
TRAFFIC
CONVERSION
RATES
LEAD
QUALITY
BOUNCE-RATE
IMPRESSIONS
CLICK-THROUGH
RATE
COST PER
CLICK
CUSTOMER
ENGAGEMENT
What Does Digital Marketing Do For Your Business?
BRAND AWARENESS
Digital marketing can help businesses improve their brand awareness and credibility.
CUSTOMER ENGAGEMENT
Digital marketing can help businesses increase customer engagement and loyalty.
TARGETED ADS
Digital marketing can help businesses identify user behavior and buying patterns, which can help them create more targeted ads.
COST EFFECTIVE
Digital marketing can be cost-effective and have a high return on investment (ROI).
GLOBAL REACH
Digital marketing can help businesses reach a global audience and find new markets.
CUSTOMER INSIGHTS
Digital marketing can help businesses measure every click and identify user behavior and buying patterns.
CUSTOMER COMMUNICATION
Digital marketing can help businesses communicate with customers, understand their needs, and foster trust.
CUSTOMER CONVENIENCE
Digital marketing can help customers compare prices, check in-store availability, and make immediate purchases.
DIGITAL MARKETING PACKAGES
Social Media Marketing
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2 Ads Campaign Setup
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Campaign Objective
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Asset Not Included
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Result Reporting
Email Marketing
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Reach up to 3000 Emails
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Asset Not Included
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Result Reporting
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Copywriting Included
SMS & WhatsApp Marketing
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Reach up to 1500 Contacts
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Asset Not Included
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Result Reporting
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Copywriting Included
Frequently Asked Questions
- What is Digital Marketing?
Digital marketing encompasses all forms of advertising and marketing using the internet, from search engine optimization (SEO) to content marketing, social media and more.
- What's the difference between B2B and B2C digital marketing?
B2B stands for Business-to-Business. This type of marketing refers to businesses who sell products or services to other business. For example, at Blue Compass we work with other businesses to produce stellar digital marketing campaigns. B2C stands for Business-to-Consumer, or businesses that sell their products or services to individual consumers. While all facets of digital marketing can apply to both B2B and B2C, the strategy will differ.
- What goes into digital marketing?
There are a variety of tactics which make up digital marketing. At Inverted Work, our digital experts tackle:
- Search Engine Optimization (SEO)
- WhatsApp Marketing
- Email Marketing
- Social Media Marketing
- Website Development
- Creative Production
- Graphic Design
Not every business will benefit from each type of digital marketing, so it is essential to think about your audience. That being said, one area of digital we think every business should take advantage of is performance reporting. Whether you’re doing SEO, content marketing, SEM or social media, you can’t make data-driven decisions if you’re not analyzing the metrics.
- What is the purpose of digital marketing, and how can digital marketing help my business?
Do you have an audience that spends time online? Nowadays, the answer is yes for just about every business. Digital marketing will help you reach your target audience online and drive valuable conversions. Digital marketing is so versatile, it can be tailored to suit just about any brand!
- What are the benefits of digital marketing?
There are so many benefits to digital marketing! The underlying goal of digital marketing is to bring more qualified users to your website. Through a mix of digital marketing tactics, you are able to guide users through their online journey, resulting in more conversions for your business.
The beauty of digital marketing is that all of the tactics work together in harmony. An effective digital marketing strategy will also reinforce your traditional marketing, providing your target audience with cohesive messaging.
There are also a number of benefits to digital marketing over traditional marketing. Digital marketing is flexible. With digital, you have the ability to make changes over the course of a campaign, unlike traditional where you’re locked into long campaigns that are set in stone.
Digital campaigns are also much easier to track because you can set up tracking pixels, create robust event tracking across your website and develop trackable links using utm parameters, which all tie your success directly back to specific campaigns. These pixels allow for remarketing campaigns which target users who have previously visited your website based on the actions they took.
- Can digital marketing increase online sales?
Absolutely! The goal of digital marketing is to improve website traffic and online conversions, thus helping you reach your overall business goals. If you’d like to ultimately increase online sales, we would recommend a variety of tactics to reach this goal. These may range from UX research and conversion rate optimization to advanced product schema to social media. When we’re developing a campaign for a client, we get to know their business and objectives, then propose plans to align with those goals.
